Taking grassroots mobilisation beyond the major cities.

01

Taking grassroots mobilisation beyond the major cities

In the 2023 presidential campaign, UpNorth Ambassadors for Obi/Datti built a grassroots mobilisation network focused on reaching communities across Northern Nigeria.

The movement deliberately extended its activities beyond major urban centres into hard-to-reach communities, particularly across parts of the North East and North West. Contemporary reporting documented the group's grassroots campaign activities and its effort to train coordinators across the 19 northern states.

03

Community-centred campaigning

Our 2023 field record included grassroots engagement, community activities, youth mobilisation, rallies, meetings and other initiatives designed to create direct connections between the campaign and ordinary citizens.

This approach helped establish UpNorth Ambassadors as a recognisable grassroots support structure for the Obi/Datti campaign in Northern Nigeria. Public reporting at the time specifically described the organisation as undertaking grassroots mobilisation across the North and targeting hard-to-reach communities.

05

Beyond election day

The movement's activities did not end with the presidential election. In 2023, UpNorth Ambassadors was also publicly involved in post-election civic and democratic advocacy, including participation in demonstrations and calls concerning the presidential election litigation process.